Build CFO helps owner-led businesses turn financials into better operating decisions

Practical financial reviews, forecasting, and CFO-level decision support so business owners can make operating and strategic decisions with confidence.

Book Your 30-Minute Fit Call

There's always a "Should we…???"

Growth & Revenue

  • Should we raise prices?
  • Should we spend more on marketing?
  • Should we launch a new service line?
  • Should we open a new location?

People & Capacity

  • Should we hire?
  • Should we buy new equipment?
  • Should we expand capacity?
  • Should we add management?

Profit, Cash & Risk

  • Should we take on debt?
  • Should we cut a low-margin customer, product, or service?
  • Should we grow faster — or protect cash?
  • and what happens if we're wrong?

If you're asking questions like this and want actionable insights from your financial data to make decisions and move forward with confidence then Build CFO can help.

Level Up

Growth makes decisions more expensive. But most SMB financials are built for tax compliance, not day-to-day management decisions. Build CFO helps turn those financials into a clearer view of profit, cash, risk, and what to do next. Fortunately, you can choose to Level Up…

Level Up… financial decision making capability

  • Build the foundation for scaling
  • Improve reporting and tools
  • See through the noise for the right signals
  • Make better and faster decisions
  • Use KPIs that actually matter


Level Up… financial outcomes

  • Increase revenue and margins
  • Avoid cash squeezes
  • De-risk operations
  • Improve readiness for financing, investors, or exit
  • Increase overall business value
Ongoing: monthly/quarterly

CFO Services

We start with the business first - your goals, priorities, and recent progress. Then reports and models are tools to communicate and clarify what matters and what to do next.

We focus on finance and don't replace but partner with your current bookkeeper and accountant.

  • Rolling forecast
  • Live review
  • KPI / margin review
  • Cash outlook
  • Driver-based financial operating model first built during onboard
  • Light decision-support (major projects scoped separately)

CFO Services quoted based on scope. Services could be monthly/quarterly/annual.

Ad-Hoc/Project-Based

Financial Decision Support Projects

For big decisions where you need more than a spreadsheet - you need someone who understands the business, pressure-tests the assumptions, and translates the numbers into risks, tradeoffs, and next steps.

  • Major expansion plans (e.g. opening a new service location)
  • Pricing strategy/price list overhaul
  • Marketing spend deep dive review
  • Sales commission plan restructuring
  • Buying a competitor
  • Preparing for bank borrowing, investors, or an eventual exit

Projects quoted based on scope

About Me

Finance Experience With an Operator's Lens

I bring a finance operator’s lens to owner-led businesses. My background includes FP&A, controlling, pricing, business cases, M&A, and decision support — the kind of work that helps leaders decide where to invest, what to fix, and what to do next.

I’ve worked closely with leaders in product, R&D, sales, marketing, ecommerce, logistics, and manufacturing. The goal is not to create more reports. The goal is to help owners understand the business more clearly and make better decisions with confidence.

Former Global Finance Director for R&D and Product at Harman/JBL (design & manufacturing) | Sr. Manager, Corporate Development at Pitney Bowes (ecommerce, logistics, SaaS) | MBA in Finance; BA in Economics

Let's Build! Jeff Makray

Who It's For

Owner-led businesses with $3M–$50M in annual sales needing CFO-level thinking without the full-time hire.

Next Step

A 30-minute fit call to understand your business, confirm fit, and determine if the engagement creates enough value. No obligation - no hard sell.